The client is a multinational company that is one of the nation’s largest manufacturers of health and beauty care products. Market share and brand recognition drive success in this highly competitive industry sector.
The company was interested in streamlining and enhancing its existing marketing and sales system to create a more robust, timely and responsive system for modeling its domestic and international sales data. A data warehouse and business intelligence front-end with multiple reporting options were required to replace the company’s existing non-flexible and time-consuming sales reporting environment.
Major requirements included:
- Improved functionality, including new research, report and print capabilities
- Access to increased geographic coverage and more detailed product information
- Reduce data update cycle from monthly to daily timeframe
- Comparisons of real time performance against budget projections and historical trends
Aspects of new implementation included:
- Migration of domestics and international sales data from existing platform to a new Microsoft SQL Server environment
- Incorporation of new data sources and expansion of the data volume to include daily sales data
- New multidimensional drill through capability for enhanced business analysis
- Web-based access to standardized browser-based reports leveraging Microsoft SharePoint Portal Server and MS Office Web components
Extensive improvement in the quality and quantity of the company’s data for sales and marketing business analysis and reporting:
- Intuitive daily sales report, featuring year-to-year comparisons of historical data, and daily updates
- Minimized user learning curve; the new system presents information in multiple views, sorted by geography, customer and key accounts for past and current years
- New reports provide key sales data, indicators and totals not previously available.
- New web-based application enabling users to work remotely
- Ability to customize data for presentation – to sort, filter, drill up or down, and import to MS Excel, facilitating integration with other MS Office applications
- Scalable cluster configuration that will allow the system to meet company’s future sales data and reporting needs and real time enterprise requirements