When you look at expert predictions for what will happen in the IoT space in 2017, it is clear technologies and thinking is both advancing quickly. It is also clear that traditional industries and brands face challenges from nimbler newcomers, with some of those challenges being as yet undefined. In terms of specifics, however, what […]

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Introduction The hype surrounding the Internet of Things (IoT) is starting to die down. What we are seeing in its place is the emergence of new technologies using the IoT that are truly useful and groundbreaking. This is happening across a range of sectors, from healthcare to construction to agriculture. The companies involved in this […]

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Do marketers really understand the Internet of Things? Does anyone outside those involved developing Internet of Things technologies really understand what it’s about? Of course, it’s about connecting anything – everything – to the internet for control and/or data collection. This is far too simplistic a definition, however, and it is a gross over-generalization. These […]

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